Magic Box Entertainment was founded by Australian film producer / lawyer Murray Fahey who started in the boutique distribution of films in 1985.
Magic Box is a boutique distributor that aims to distribute three to five films per year and prides itself on developing creative, innovative and cost-effective marketing campaigns for those films.
In the early days, Fahey cut his teeth working in conjunction with Total Film and Television, since then his companies have co-created marketing campaigns with Beyond International and Universal Pictures and released the comedy Dags through GREATER UNION, HOYTS, the WALLIS cinema group, READING Cinemas and independent cinemas across Australia. The company’s catalogue has been distributed on DVD by Universal Pictures (formerly Polygram) and the Home Cinema Group.
2015/16 saw the release of Alex & Eve pitted against Star Wars Rogue One, Alex & Eve became the 10th highest box office earner for an Australian film in that year.